I was working with businesses that were much larger than mine when I was running the beer brewing site, no online courses which is funny because even though they were more successful than me-bringing in more revenue-there were still areas I could point out. I just really got more joy out of helping other people and more fulfillment than just focusing on my own thing. I started hanging out in these online forums for online marketers and going to conferences. When I went full-time doing that, the thing I missed from the nine-to-five world was working with really smart and interesting people and collaborating on things. I got more joy out of helping other people than just focusing on my own thing. I just knew I wanted to get out of the nine-to-five world, so on nights and weekends, I would write for this beer blog. I was doing financial modeling for big solar and wind projects. I got my MBA, and I was working for an engineering consulting company in the energy industry. To back up a little bit, I was in the nine-to-five world. When I was doing the beer brewing course, the funny thing was I got into it more so for the venture than I really did for the niche. “People who can’t do, teach.” What do you tell those people like, “Okay, well, why aren’t you making millions of dollars with whatever? Why are you teaching other people to do it instead? You could make all that money yourself.” Speaking of implementing some basics and stuff, there’s this “I love to teach.” I also hear people sometimes use this expression, which I hate. Design the business that you want, not one that you think you need to have. People don’t do it, it’s just pretty surprising. Start collecting that data and use it later. You could just start collecting that information by dropping the Facebook pixel on your webpage. You don’t even need to spend money on Facebook. For example, setting up a retargeting audience in your Facebook ads so that you can start advertising to folks who have been to your website. It’s not complicated, it’s not expensive. There’s so many basics that are just sitting there waiting for you to implement. Some of this stuff is available for free. You don’t always need to buy the big guru course. Everyone overlooks the standard Facebook training but there’s actually some really good stuff in there. I’m actually just doing the standard Facebook. I’m going through a Facebook ads training right now. What are you watching or listening to now? Not as much recently because I’ve just been so busy, but I always have at least one that I’m working on. I often joke that my reason for working with these clients is so I can get free access to all their courses.ĭo you actually consume a lot of online courses? When I started working with them, it was a good way for me to flex my marketing muscle but also learn about what they were up to. I started working with other course creators. I started teaching and selling beer brewing classes back around 2010. I love talking about what I learned and distilling it down to its essentials. That’s how I got into the online course world. I got into this by teaching beer brewing classes online, of all things. Making it simpler to understand, and then teaching that to other people in the same niche. I love learning, I’ve been a lifelong learner. I really just love working with teachers. Why that specialty? Why not webinars, or Facebook ads, or some other niche to focus on? Why online courses? Of course, we’re going to talk about online courses and trainings. – Visit Billy Bross’ website to join his email newsletter and check out his courses for the online business world.īilly, it’s great to have you on the show.– Billy’s inspiring advice about achieving success and getting accomplishments in life.– Billy explains how practical their market research approach is by getting prospects on the phone to get all their answers.– Billy shares some of his preferred tools that his clients use for online courses.– Billy explains his ideal approach in handling a group coaching program.selling a low-ticket for online courses, webinars, consulting, etc.? – What’s the difference between selling a high-ticket vs.– Billy demonstrates the changes in their online course business model and how it is more interactive and less self-paced. – Billy shares little mistakes to avoid when creating your online business profile, which has a significant impact in the long run.– Billy shares why he feels more fulfilled when he helps other people than just focusing on his own business and making money.He specializes in working with online courses and helping his clients enroll more students and grow their revenue. – Stephan introduces Billy Bross, an MBA turned online marketing consultant.
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